Guru was proud to enter into an alliance with the Canadian Cycling Association, a partnership which was kicked off at the Women's World Cup event in Montreal held in June. This alliance bodes well for the future success of both entities. "We are always proud to support the performances of elite athletes around the world," says Tony Giannascoli, Guru's President and Founder. "Supporting the home team makes it extra special for us."

Aside from providing top-of-the-line bikes to the team, Guru's agreement with the Canadian Cycling Association is based on the desire to drive product innovation. "The only way you can make a bike better is to have your technology tested at the highest levels," adds Giannascoli. "We are excited to work with the C.C.A. to achieve this goal.